
The Balm Story
about
The interior decorating and design space is saturated with high-end, high-budget, full-renovation-focused projects. Balm Interiors is an inclusive new model that seeks to bring beautiful design to low- and mid- budget clients.
At Balm Interiors, we believe you deserve a beautiful space no matter your budget. We are experts at sourcing furnishings second-hand, eco-friendly, and incorporating DIY.
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Kelley Dowling founded Balm in 2023. Her first design was a pepto bismol pink childhood bedroom.
In her 20s and as a newlywed, Kelley saved $700 to decorate her first apartment, but watched the sum dwindle to nothing, with no more than some plants and a kitchen table to show for it.
In her 30s and as a new mom, she used the baby crazies to take free courses on decorating and designed their tiny apartment to stay sane through the doldrums of a colicky baby.
Then decorating spaces for friends and family…just for fun at first, and then for more.
Now for you.
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Whether you’ve been through a lot or a little, or maybe you’ve never had a home you’ve loved, we’re all going through something. I'll be a trusted home friend. I want to help you learn your own design instincts and cultivate a space you love on whatever budget you’re bringing to the table. Seriously, if your room budget is $200, let’s get started.


Owner + Decorator
Kelley Dowling
While my professional background is in government and nonprofits, I've had the best design education a person could ask for: making every mistake a person can in a narrow field and setting up house in seven different homes and apartments since 2015.
I now live in Georgetown, Texas with my family. In my free time, I volunteer at the Caring Place in Georgetown, enjoy exploring new cities with a travel buddy, and am a bit of a coffee connoisseur.